You always learn something interesting during analyst calls. Case in point: Last year, showrooming was a dirty word for retailers, particularly electronics chains that really, really wanted shoppers to purchase items in store rather than play with them and then order them online from someone else.
The Macerich Co., however, thinks it's a great source of new tenants.
"Retailers [such as] Microsoft, Samsung, Sony, Tesla and car dealerships that want to use showrooms in our malls is an emerging category that just proves the strength of brick-and-mortar locations," said Art Coppola, CEO of Santa Monica, CA-based Macerich at the company's fourth-quarter conference call. "The best e-tailers are also the best retailers."
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