SAN DIEGO—“We need to be thinking in a totally different way now… We need to look at 2012 as the new base and drop 2007.” So said Clarke Michalak of Prudential Real Estate Investors, who served as a panelist at a recent NAIOP breakfast presentation here in Del Mar. Moderator Brunson Howard of Cushman & Wakefield started the discussion by asking panelists about the current state of the market. The consensus: look forward. San Diego is at the beginning of slow and steady growth.

When asked about what commercial properties would succeed in San Diego, Rick Reeder of Cassidy Turley San Diego said that buildings succeed if they address the needs of today’s tenants. “You can’t just paint a building and turn it over.”

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