One of the things that drives reporters – and everyone, really – crazy is not knowing the end of a story. At least I can solve one mystery.
A couple of weeks ago, I wrote about EDENS' Retail Challenge, a college student competition to select the most compelling store concept. The winners were announced at the annual smArt: The Art of Retail conference in New York City earlier this month.
Taking top prize was Joe Cut, a mobile hair salon that brings the service to (usually male) students and faculty members through a mobile store and reservation app. The salon, created by four Babson College students, will receive a total of $13,000 seed money as well as additional support from EDENS' in-house team of financial, marketing and design professionals.
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