One of the things that drives reporters – and everyone, really – crazy is not knowing the end of a story. At least I can solve one mystery.
A couple of weeks ago, I wrote about EDENS' Retail Challenge, a college student competition to select the most compelling store concept. The winners were announced at the annual smArt: The Art of Retail conference in New York City earlier this month.
Taking top prize was Joe Cut, a mobile hair salon that brings the service to (usually male) students and faculty members through a mobile store and reservation app. The salon, created by four Babson College students, will receive a total of $13,000 seed money as well as additional support from EDENS' in-house team of financial, marketing and design professionals.
“The Joe Cut team truly embodies this country's next generation of retail,” says Jodie McLean, EDENS president and chief investment officer. “They have an intuitive understanding of the consumer's need for design, style and convenience with bold ideas about how tomorrow's shopping environment will evolve.”
Second place (and an $8,000 prize) went to Kitschoppe, created by Yale University students to help DIY-ers and crafters design their projects in a communal setting.
Third place (and $5,500) went to students from Columbia University for Cote-Armour, a clothing line and artist collective inspired by New York City's art, music and youth scene. Fourth place (also a $5,500 prize) was awarded to Pragma, a women's travel-friendly apparel retailer created by students from the Wharton School of the University of Pennsylvania.
Congratulations to the contestants, EDENS, as well as the judges: Tim Carroll, partner and managing director, William Blair & Co., LLC; Lisa Kline, CEO, LisaKline.com; Ann Mashburn, Chief Creative Officer, Mashburn, LLC; Sid Mashburn, chairman, Mashburn, LLC; and Andy Stenzler, Co-Founder, Kidville.
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