Exhibits from car exhibits to movie tie-ins have long been a way to keep customers coming back to shopping centers again and again. The latest is high tech, and for kids.
Simon Property Group and nabi tablet creator Fuhu have allied to create the nabi Doseum (that's Do-seum), an interactive in-mall exhibit that the latter says “leverages technology to engage children and families to connect purposeful play and learning through multi-sensory, educational and entertaining experiences,” according to the announcement.
The exhibits will be centrally located inside Simon Malls to encourage children to interact, explore and discover through immersive hands-on experience with technology. The project should be a win/win for both companies. Fuhu, of course, advertises its tablets, while Simon gets children into the habit of coming to the mall – and their parents in there, period.
Recommended For You
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
