SAN JOSE, CA—Realtor.com, Move, Inc., and the National Association of Realtors said today that they are joining forces to launch a newly-unified marketing campaign.

The goal is “(achieve) a reach and effectiveness far broader than accomplished previously,”

and to “drive consumer awareness of the value that Realtors and realtor.com each bring to the real estate transaction.”
The combined campaign launches the largest cooperative action of the two organizations to date and underscores the deep level of commitment between the NAR and realtor.com. The collaboration will amplify the efforts of each organization by joining the previously individualized marketing campaigns into a cohesive and united front, the organizations say.
"When it's time to get serious about homeownership, consumers turn to Realtors for unparalleled expertise and support in the biggest financial decision of their lifetimes,” said Steve Berkowitz, CEO of Move. “Realtor.com provides the same trusted experience for consumers in the online research phase of their real estate search, working in tandem to provide the most timely, comprehensive and accurate information available online.