MIAMI—News is emerging about Swire's $1.05 billion, 5.4 million-square-foot Brickell City Centre project. The company's East, Miami Hotel is set to open in an already white hot Miami hospitality market in 2015.
East, Miami is the hotel group's first project in the United States and only the third to carry the East banner. East hotels are already up and running in Hong Kong and Beijing.
“Interest on the part of premiere hospitality companies in flagging a Brickell City Centre hotel was robust due to their desire to secure a prime location in the tony Brickell market and due to the inclusion of luxury retail in our project,” says Stephen Owens, president of Swire Properties. “We were ultimately able to select from among 10 upscale hotel brands in choosing Swire Hotels' East for our flag.”
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