PARSIPPANY, NJ-Two years ago almost to the day, James Postell showed up at 300 Kimball Drive with his laptop and an ambitious agenda: lease up the whole building - and expand his company Transwestern from its Texas base into the Garden State.
“Today, we're close to 100% occupied,” says Postell about 300 Kimball, where he now has his own lovely office to go with that computer. “We've built a case study with this project, we've established ourselves as a full-service company, and we will go on to other projects.”
In the 4th quarter of 2013, Fiserv took 78,000 square feet at the re-positioned building on Kimball Drive in what was the biggest lease of the quarter in northern New Jersey.
Postell exclusively tells GlobeSt.com another large tenant will be announced shortly, bringing the 400,000 square-foot building to full occupancy. The Morris County property, which had been the headquarters of State Farm Insurance, was a formidable amount of space to take on two years ago when the suburban office market was at its lowest.
The five-story building is newer than most in the Parsippany market, where vacancy is stuck in the mid-to-upper 20% range. It was built in 2001. Over the past two years, Transwestern embarked on a “recreation,” bringing in its architects and builders to “make it a better building, step-by-step,” Postell says.
300 Kimball had good bones, but needed to be transformed as a multi-tenant space. Its campus was re-landscaped, parking re-paved, large cafeteria and lobby re-designed and re-finished. An on-site gym was added.
“This is the Transwestern model,” says Postell. “Transwestern is never going to be the biggest full-service realty company in the Northeast, but here they put some of the best talent in each of the areas to support what we did. They flew company people in to serve as engineers property managers, a leasing team. These people came as a group to make it happen.”
Given the recent boost in velocity and absorption for the northern Jersey office market, Postell predicts, “The Parsippany market is going to turn.”
Specialty pharmaceutical and related companies are growing, he notes, even as the giant drug-makers are breaking apart. “We've seen the bottom and are moving in a different direction,” Postell says.
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