BELLEVUE, WA—Kemper Development Company says it has borrowed a page from the video game industry to solve a common real estate problem: how to sell a space that has yet to be built.

Putting a high-tech spin on the traditional architectural model, the company introduces a first-of-its-kind experiential sales office as it heads to the industry's top trade show, the 2014 ICSC RECon global retail real estate convention in Las Vegas. The ground-breaking multi-million dollar Expansion Experience Center called The Studio is designed to bring the development plans to life and accomplish the firm's goal of pre-leasing 100% of its $1.2 billion mixed-use expansion of The Bellevue Collection, KDC's thriving “live, work, play” destination.

With the 2 million square feet expansion breaking ground this summer, the company's chairman and CEO, Kemper Freeman, is betting his tech-driven investment will inspire prospective tenants into signing long before construction is completed. The visual and sensory-rich Studio captivates visitors in an engaging, interactive virtual storytelling experience that brings the soon-to-be-built office, residential, retail, nightlife and hotel spaces to life.