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Cupcake Pioneer Finds New Dough Maker

NEW YORK CITY—The founder and former CEO of Crumbs Bakeshop ventures into real estate—with the help of a partner—in a unique and likely cost-effective business model.

By Rayna Katz | Updated on May 15, 2014

NEW YORK CITY—Jason Bauer, founder of Crumbs Bakeshop, and New York City real estate veteran Avi Voda have launched Voda Bauer Real Estate, a full-service residential and commercial firm. And in an unusual business model, Voda Bauer is headquartered at WeWork, using the shared office space company’s Fulton Center location, at 222 Broadway.

“Both Voda Bauer and WeWork embrace the concepts of community, innovation and openness,” notes Bauer. “Our progressive office environment is one that is unique to traditional real estate firms, and a breath of fresh air in today’s ultra-competitive New York City marketplace.”

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