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LAS VEGAS—In one of the ICSC RECon event's concurrent session, “The Intersection of Global Growth for Retailers: It's Here, There and Everywhere,” Dana L. Telsey, principal and CEO of Telsey Advisory Group, based in New York City, said that when retailers are looking at a growth formula overseas, there are a few key things to keep in mind in order to be successful.
As a brand learns where its customer base is coming from and takes steps to figure out what markets would be good for it to explore, it can look to expand overseas. “You have to look at what level of saturation they have in terms of number of units, in the number of core categories you are opening,” she said. “If you have an identity and awareness and reaching a level where you can't add that many new stores in the US, you can then grow overseas.”
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