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Millennials' Money Makes The World Go 'Round

LAS VEGAS—Julie Rickey of JLL explains how Millennials are impacting the retail landscape in this EXCLUSIVE interview from ICSC RECon 2014.

By Geoffery Metz | Updated on May 19, 2014

LAS VEGAS—Retailers and mall owners have their in-store sales strategies centered right on Millennials; the generation ages 18 to 34. This fast-growing consumer segment totals 80 million Americans who spend approximately $600 billion annually. Knowing how to attract Millennials’ money is the name of the game for retailers and retail owners and investors attending the International Council of Shopping Centers (ICSC) Real Estate Conference (RECon) this week in Las Vegas, as they must stay ahead of both in-store and online channels to capture cash from the millennial shopper.

JLL‘s Director of Retail Property Marketing Julie Rickey, tell us exclusively, “Nearly half of Millennials research products online and then they buy them in-store. They certainly use their comfort with technology to their advantage and it’s often to compare prices, learn about the latest trends and capture the best deal possible before they walk into a physical retail space.”

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