This is an HTML version of an article that ran in the May 2014 issue of Real Estate Forum. To see the story in its original format, click here.
South Moon Under offers a mix of men's and women's clothing, swimwear, accessories, jewelry and gifts for the home. The company currently has 21 stores in Maryland, Delaware, Pennsylvania, Virginia, New Jersey and New York and is pursuing growth on the East Coast and online. What's different about this retailer? Though the customers range in age and gender, the sweet spot, according to the firm, is a 20-to-30-something who is well educated, has a good job and loves fashion, art, music and great dining. “It is a rare niche,” says the retailer.
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.