This is an HTML version of an article that ran in the May 2014 issue of Real Estate Forum. To see the story in its original format, click here.
South Moon Under offers a mix of men's and women's clothing, swimwear, accessories, jewelry and gifts for the home. The company currently has 21 stores in Maryland, Delaware, Pennsylvania, Virginia, New Jersey and New York and is pursuing growth on the East Coast and online. What's different about this retailer? Though the customers range in age and gender, the sweet spot, according to the firm, is a 20-to-30-something who is well educated, has a good job and loves fashion, art, music and great dining. “It is a rare niche,” says the retailer.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
