ATLANTA—Real estate financing veteran Keith Hires has joined Greystone as a managing director. Hires will focus primarily on bridge and mezzanine lending products targeted to borrowers in the Southeast and Mid-Atlantic for the national provider of multifamily and healthcare mortgage loans.

Hires has more than 25 years of real estate experience and has executed transactions in excess of $7 billion during his career. He was most recently a managing director at Guggenheim, responsible for building a loan production platform for the company's Atlanta office. Prior to Guggenheim, he served as a managing director at Prudential Financial, where he was responsible for development of the capital markets and Fannie Mae programs for the eastern region covering offices located in Atlanta, Washington, DC and New York City. His responsibilities at Prudential also included pricing, structuring and committee approval of commercial real estate loans intended for conduit or agency execution, company officials say. Earlier in his career, Hires was director in the multifamily division of Freddie Mac and vice president at JE Robert Companies.

Hines will report to Marty Lanigan, head of Greystone's portfolio lending group.