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Hilton Plans Fast Growth for Curio

NEW YORK CITY-Launched earlier this week at the NYU Hotel conference, the brand will quickly gain a worldwide, extensive presence, a Hilton executive told GlobeSt.com.

By Rayna Katz | Updated on June 04, 2014

NEW YORK CITY—Hilton Hotels & Resorts may be starting its new brand, Curio, with just five properties—as announced Monday in conjunction with the NYU International Hospitality Industry Investment conference—but Rob Palleschi, global head, Hilton, told GlobeSt.com during the conference that the company’s plans for its newest creation are aggressive.

“Our target is to have 350 hotels within the next five years,” he said. “If you look at three-and-four star independent hotels around the world, there are 1,500 properties. We’re looking in major markets such as Vancouver, Montreal, London, Paris and Rome, where there are many iconic assets as well as new ones that are designed to be market specific.”

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