LOS ANGELES—It's an old Hollywood joke: the highly successful actor accepts an award and ends with, “But what I really want to do is direct.”
In a retail real estate variation, privately held media company Sandow, which acquired the licensing rights to the legendary Los Angeles retail brand Fred Segal in 2012, really wants to be a developer. The company has partnered with Evolution Media Partners to build up to 10 Fred Segal lifestyle centers in the United States and overseas over the next five to seven years, says Women's Wear Daily.
The company has hired former David Yurman and Juicy Couture CEO Paul Blum to lead the charge, which “will blend shopping with innovative art, culture and entertainment experiences,” says the company's announcement. The projects should be 10,000 square feet to 50,000 square feet, with the first expected to open later this year.
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