EW YORK CITY—Avison Young again has attracted a veteran of another firm with its ability to offer senior brokerage executives the opportunity to build a practice from the ground up.
Jedd Nero has joined the firm after working at CBRE for 12 years and brings with him a total of more than 25 years of experience. A CBRE says of Nero's departure, “Jedd has been a productive broker for CBRE and we wish him well.”
Meanwhile, Nero has noticed a vast difference in the culture at AY—when compared to more traditional firms—as a result of the principal led structure at AY, he tells GlobeSt.com.
“What attracted me to this was the principal led structure and the collaborative approach. When you join as a principal, you have an immediate sense of ownership and responsibility. That makes everyone very eager to help each other and that's not the norm in our industry; it's very refreshing.”
Nero intends to grow the retail practice at Avison Young, though he declines to say by how much. “There's no set number, we'll grow as needed. But it will be collaborative, happy and healthy work environment, I can guarantee that.”
He expects the principal-led model to attract young talent, he says. “If I were a young broker starting out and wanting to build a business, would I want to work in a company where I'm only as good as my last deal or would I want to be with a company where I have the opportunity to become a principal? That's a compelling question.”
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
