PALO ALTO, CA—“Secondary locations within a given market can actually thrive because of technology.” That is according to Roman Rosario, co-founder of locally based RealCrowd. “Quality retailers becomes key.”
GlobeSt.com recently caught up with Rosario to talk about his latest thoughts on retail and tech. “For the people in our company, for example, anything outside of downtown Palo Alto might be considered a secondary location, yet we've still ordered dozens of bi bim baps from Menlo BBQ and 20-plus sandwiches from James' sandwich joint...neither would have happened without door dash,” he explains.
He continues that “Great retail locations will always thrive...technology can actually allow secondary locations to be more viable and compete with primary locations.”
Location becomes slightly less relevant, he says, and quality of product becomes key. “I can now skip going to the sub-par gyro joint simply because of convenience of its location—it's only a block away,” he says.
He adds that “Technology provides me the highest level of convenience possible—the best food from anywhere in Palo Alto...no matter a primary or secondary location...because it's delivered right to my door.”
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
