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SANTA MONICA, CA—Now even Santa Claus is high-tech—and sponsored.
Macerich is collaborating with HGTV on Santa HQ, an interactive holiday experience at 10 of its malls around the country. The concept builds on last year's effort, the HGTV Holiday House, which transformed the company's Santa Monica Place into a winter wonderland, complete with a life-size gingerbread house and a 2,000-square-foot HGTV showroom for design consultation and product displays.
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