SHERMAN OAKS, CA—“I firmly believe that commercial real estate is the best investment vehicle for building lifelong wealth. And nowhere else is there such a unique and powerfully desirable geographic as Southern California.” So says Warren Berzack, a principal at Lee & Associates-L.A. North/Ventura Inc., who is one of the recognized “Tomorrow's Leaders” for Southern California, in the June issue of Real Estate Forum.

According to Berzack, “the Southern California market is extremely overheated now, due to both lack of inventory and the tremendous amount of cash that's on the sidelines looking for deals. These key factors, coupled with low interest rates, have driven prices to extreme levels over the past 24 months.”

Although volume was tremendous in 2013, Berzack says we will see this year's volume at 50% to 60% of last year's, given the gap between buyers' and sellers' expectations. “I don't anticipate more growth in prices at this point, unless rents truly start to increase.” Overall, he says, rents have reached a plateau in C/D areas, with only very modest growth in A/B areas. “With LA County at over 10% unemployment, this factor needs to change if rents and, in effect, prices, are to see an increase.”

However, the overall market should remain strong., he explains. “As always, I underscore that Southern California, and particularly Los Angeles, are an extraordinarily desirable and unique geographic that will always be in demand.”

The 34-year-old has been in the business for 14 years, and is currently ranked as his company's No.2 agent. To read more about why Berzark chose this market, and his rise to the top, be sure to check out the June issue of Real Estate Forum.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.