ATLANTA—Simon is putting a mixed-use spin on Phipps Plaza. The retail real estate behemoth is adding luxury multifamily units to its development in Atlanta's Buckhead district.

Dubbed Domain at Phipps Plaza, Simon is partnering with Columbus Realty Partners to build the project. When completed, the mixed-use development will offer 319 mid-rise, urban-style luxury units with studio, one- and two-bedroom apartments.

Dewayne Herbert, Phipps Plaza's mall manager, explains the strategy behind adding luxury multifamily to the high-end retail project. "The addition of these high-quality residences at Phipps Plaza,” he says, “expands our ability to deliver a lifestyle embellished with luxury and quality, and creates an exciting new place for Atlantans to call home."