ANAHEIM, CA—Mobility in real estate is becoming increasingly more necessary and prevalent, as GlobeSt.com recently reported. Enter Common Areas, a new mobile app that allows property managers to note, manage and track clearly and simply property-management situations that need attention.

Developed by Casey Rue, COO at Marketplace Properties, a small boutique developer of shopping centers for the last 45 years, and CEO of the firm Common Areas, the app takes the place of clipboards, paperwork and endless emails and follow-up time by allowing property managers to see problems through to solutions all in one place. Rue, who has real estate experience in acquisitions and property management, tells GlobeSt.com, “I've always thought it's been brain damage trying to get work done when managing properties. You use a clipboard, an iPhone and text, but there could be 50 different things going on with any given property at any given time. Communicating via email, voicemail, fax and letters; finding the issues by walking the property, then going back to the office to disseminate the information takes forever.”

Rue hired a team of software developers and an interface designer to develop Common Areas, which has been in beta mode for the last three years and is currently available on the iTunes store. He says the key to the app's simplicity and effectiveness is communication. “People can do pretty much anything if they can communicate it correctly. Problems are mostly based on lack of communication. It comes down to the project: something didn't get done right, and the people involved thought different things. This tool makes it really easy for anybody to identify an issue and communicate it in a way that's easy.”

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.