Count another casualty in the fashion sector.

Love Culture, which sells affordable apparel and accessories for women 18 to 35 under the Love Culture brand and somewhat more upscale clothing as Boutique Culture, has filed for Chapter 11 Bankruptcy in New Jersey.

Founded in 2007 by former Forever 21 executives, the chain grew quickly (probably too quickly) and now has more than 80 stores in 26 states. The company is likely to pursue a sale, possibly to another retailer, and will “close underperforming stores” according to Bloomberg News.

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