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In Retail, Technology is Driving Change

NEW YORK CITY—Social media, price comparisons while in a retail store and even the iPad are revolutionizing the shopping experience, according to a panel of experts.

By Rayna Katz | Updated on July 23, 2014

NEW YORK CITY—Just as the technology sector is changing office leasing patterns around town, the industry is impacting another type of commercial real estate: retail stores.

New tools that create more information about customers and social media are revolutionizing the shopping experience as well as advertising and branding efforts by retailers, according to several industry experts who convened in Midtown Wednesday for a panel discussion of the city’s future retail environment. The event was sponsored by the Society for Marketing Professional Services, Shawmut Design and Construction and VOA Associates.

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