NEW YORK CITY—Can a new prototype save RadioShack?

This week, the company opened 23 remodeled stores in the Washington, DC area, after opening 21 in the San Francisco area last week, adding to the more than 40 concept stores opened since July 2013. The prototypes are highly interactive, featuring a mobile device repair program with same-day service for many smartphones, tablets, etc., an interactive speaker wall and headphone demo stations that allow shoppers to compare products with music installed in in-store tablets, and touchscreens and apps that explain products.

"As we've opened more than 40 concept stores over the past year, customers have expressed their desire to interact with products before they buy, find personalized technology solutions and, of course, gain access to top brands. These interactive remodel stores represent what consumers should expect to see from the RadioShack brand,” said Mike DeFazio, senior vice president of store operations at RadioShack in the press release.

Recommended For You

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.