Cona: The new F9Analytics lease platform still shares our original guiding principles in that it was designed and developed to help anyone who leases space; lease better, including corporate landlords, companies, and leasing executives. The new lease platform has expanded on our original design to deliver market-leading lease finance intelligence to everyone in the leasing continuum. For example, companies and leasing executives might use our new lease comparison service to generate lease financial reports or compare and visualize overall leasing metrics; whereas corporate landlords might utilize our cloud service to generate detailed auditable Excel supporting schedules or use our new lease optimizer service to solve, structure, and negotiate the optimal financial structure of a Lease.

GlobeSt.com: How do you insure a cloud technology like F9Analytics is Secure?

Cona: We do so by using the latest in Microsoft cloud technologies complemented with the most current SSL cipher protocols to provide continuous secure layer communication between our server and the client/customer. Additionally, because of the recent Heartbleed security breach, we now provide an ongoing assessment of our server security protocol through Qualys SSL Labs so corporate and individual users can easily test our security on their own. Furthermore, the F9Analytics domain and encryption measures are now validated and verified through GeoTrust Extended Validation SSL, displaying the green address bar and lock, providing further confidence to our clients in knowing their data connection is encrypted and secure.

GlobeSt.com: What insight can our readers obtain from using the new F9Analytics Lease Technology?

Cona: The GlobeSt.com readers can, for example, learn not only how to solve for and structure a proposed lease that will facilitate more lease transactions but also how to solve for and structure lease outcomes that bring two parties together. This is obviously quite powerful and only requires known inputs and a simple selection to have a solution. For example, a landlord or a leasing executive may want to know how to increase lease incentives to advance leasing efforts without impacting the bottom line. Our new lease technology can help them answer questions like this and others in seconds. A simple proposition might be “Leaving all other terms of a flat five-year lease unchanged, how many additional months of term would a landlord require to offer above-market leasing commissions that incentivize market participants to lease the space faster?” In most cases, by simply extending the proposed lease term by an additional eight months, a landlord could pay a 3% bonus, or an 8% total commission without affecting his bottom line. With the new F9Analytics lease technology this and other important insights are only a click away.