IRVINE, CA—Land Advisors Organization - California has formed a new research advisory services division let by industry veteran Bob McFarland. The new division will provide market studies in addition to granular residential land data in the comparative context of time, region and numerous other land metrics throughout all major markets in California on a regular paid-subscription basis.

McFarland has more than 30 years'' experience consulting and providing new-home community market studies, including service to many of the top homebuilding and land-development companies in the nation. He was formerly a principal with Market Watch Advisors and the Concord Group and has also held marketing management positions with both public and private homebuilders. He has guided homebuilders, land developers, investors and lenders to successful investment and development of new-home subdivisions including single-family detached homes, condominiums/townhomes, apartments and mixed-use master-planned communities.

“Land Advisors Organization Research Advisory Services has one of the most-comprehensive histories of residential subdivision land sales in the state,” McFarland tells GlobeSt.com. “We plan to separate ourselves from our market-research competition by utilizing our greater knowledge of what land has sold for, in order to better advise our clients during 'due diligence' and whether the value of their subject properties is truly 'at market,' as well as to better position our clients' new-home prices relative to the likely home pricing of their future competition, based upon what their competitors paid for their land.”