NEW YORK CITY—As if Amazon and all the others weren't enough competition in the e-commerce wars, along comes a new entrant that targets what had been a bastion of brick-and-mortar shopping: the luxury boutique.
Spring, a new app for iPhone and iPod touch, offers what it calls a “curated community of brands” that include luxury and emerging designers including Oscar de la Renta, Tracey Reese and Jason Wu, beauty, etc. Shoppers can enter each designer's site or by category, and buy with a swipe.
"Consumers love the seamless life apps offer, but nothing existed like that for shopping," said Alan Tisch, co-founder and CEO in the app's launch announcement. "Spring is a truly unique retail experience for both customers and brands that makes going shopping on your phone easy and exciting."
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