LONG BRANCH, NJ—The Long Branch Planning Board has approved the first phase of development of The Whitechapel Projects, the strategic conversion of a now vacant 14,500-square-foot, pre-World War I warehouse at 15 to 17 Second Avenue, into a sustainable and inclusive destination offering food and drink, live music, art and entertainment.
Developer and property owner Preston Casertano says the approval will allow the beginning of an 18-month construction project.
In an effort to revive and renew both the architectural detail of the existing structure and the downtown Broadway corridor of the City of Long Branch, Casertano says he will employ eco-friendly initiatives at The Whitechapel Projects, which is expected to include a nano-brewery; restaurant; beer garden; transformative event space; and art gallery driven by innovative muralists and emerging artists. The venue will also include a roof-top garden.
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