SAN FRANCISCO—A 30-year veteran of the commercial real estate industry has launched a new technology to improve the office leasing business. griddig, an online tool for leasing negotiations, helps owners, tenants, and brokers as well as service providers to collaborate throughout the leasing process increasing quality and efficiency across the board.

The service is currently available in the Bay Area with plans to expand. With griddig, anyone engaged in office leasing can save time and money by calculating space needs, searching and comparing listings and occupancy costs, and drafting and closing Letter of Intent agreements. Tenants and tenant-brokers further benefit from total transaction transparency with tools to analyze space needs and negotiate deals effectively. Landlords and their brokers can add and manage listings, compare prospective tenants, and draft and sign their Letter of Intent. All parties gain from a framework of tools all designed to increase their efficiency.

“The commercial real estate leasing industry needs disruption,” notes Dan Mihalovich, founder and CEO of griddig. “The office leasing process has operated inefficiently without the benefit of a transparent web-based marketplace—accessible to all—where owners and their brokers can control and manage their building, space availability and pricing information. With griddig, all players can collaborate to raise the quality and speed of all transactions.”

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.