LOS ANGELES—The Silicon Beach tech-industry movement has helped to fuel rapid growth in the South Bay and surrounding Beach Cities markets, according to Alison Banks, director of marketing for Play Vista at Brookfield Residential, the developer of the highly popular Playa Vista mixed-use community project. Play Vista made quite a few headlines this year after IMAX and Sony relocated their corporate headquarters to the Campus at Playa Vista and after Clarion Partners purchased the Latitude 34 office building for $133 million. We sat down with Banks o take a closer look at the market's growth and to find out what is attracting these companies and tenants. Here is what she had to say:

GlobeSt.com: What is driving growth in the Silicon Beach markets?

Alison Banks: The tech and entertainment culture of Los Angeles is shifting real estate's center of gravity. As the line blurs between these two fields, and as Silicon Valley seeks synergy with L.A.'s creative talent pool, Silicon Beach is the new center for both homes and headquarters.

Recommended For You

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.