JACKSONVILLE, FL—SoTHERLY Hotels Inc. reports it plans to reflag its Crowne Plaza Riverfront Jacksonville hotel here as the DoubleTree by Hilton Jacksonville Riverfront.
The Williamsburg, VA-based hotel investment firm has entered into a 10-year franchise agreement with Hilton Worldwide to rebrand the 292-room hotel on the south bank of the St. Johns River as the DoubleTree by Hilton Jacksonville Riverfront. The property also features 12,000 square feet of meeting space, a Ruth's Chris Steakhouse, and an outdoor pool overlooking the city's Riverwalk.
The conversion is scheduled to take place on Sept. 1, 2015, subject to the completion of certain product improvement requirements. The hotel is currently undergoing a $5-million renovation, which began in early 2014 and is scheduled for completion in the third quarter of 2015, SoTHERLY Hotels officials say.
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John Jordan
John Jordan is a veteran journalist with 36 years of print and digital media experience.
