OKLAHOMA CITY-- Orange Leaf Frozen Yogurt is taking its self-serve model around the globe.
Having recently been named to the annual Inc. 5000 list of private companies—ranking 19 on the Food and Beverage list--the Oklahoma City-based company is currently developing new, non-traditional models, such as offering a mobile unit and kiosks, which have helped spur growth this year.
Modeled after food trucks, the 26-foot mobile unit rolled out this summer. In addition, the company opened kiosks in both the U.S. and Australia this summer. Both models give franchisees the opportunity to expand with less overhead and provide a flexible real estate model to be deployed in a wide variety of properties such as malls and airports.
"Our continued growth in the U.S. among new and current franchisees as well as our efforts to expand into China, the Middle East and Mexico made these awards possible," said Reese Travis, CEO of Orange Leaf. "I am so proud of our team who works hard every day to position Orange Leaf among the top few food and beverage brands."
This year, the company announced plans to launch its first stores in China with a commitment to opening 100 stores across China, Hong Kong, Taiwan and Macau in the coming years. The company also continues to aggressively explore opportunities in Mexico, Canada, Australia and the United Arab Emirates. Currently, Orange Leaf has opened 321 stores in the U.S. and has 69 stores under construction in 40 states. It currently has plans to reach 1,000 locations by 2020.
Franchisee recruitment is a key part of Orange Leaf's strategy to grow the brand internationally and domestically. Orange Leaf has approximately 210 franchisees and is adding new ones continually, with almost 70 percent of the stores currently under construction being built by existing franchisees.
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