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Culture Is Key to Creative Office Success

SAN FRANCISCO—According to panelists at the recent RealShare Bay Area conference, the notion of longer working hours in the traditional sense is eroding.

By Natalie Dolce | Updated on September 05, 2014

SAN FRANCISCO—When talking about creative office, experts at the recent RealShare Bay Area Conference Series event say that culture is key to a productive collaborative environment. “It isn’t the 300-square-foot private offices anymore…it is about the utilization of space and getting a higher employee density in a smaller space.”

That is according to panelist Adam Hooper, founder and CEO of RealCrowd, who spoke at the event, which is produced by ALM’s Real Estate Media Group, which also publishes Real Estate Forum and GlobeSt.com. But it is more about the culture and the collaborative environment, he stressed. “We have a weekly Friday BBQ, for example, which sounds silly, but it helps build collaboration. It fosters attraction and retention.”

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