NEW YORK CITY—RCS Capital Corp. (RCAP) has announced the launch of a crowdfunding 2.0 investment platform designed to provide investors direct access to institutional quality public and private investment offerings.

The new offering, “We Are Crowdfunding,” will provide a full spectrum of investment opportunities, including public and private real estate investments offered as mutual funds, interval funds, private fund vehicles, and other individual real estate investments. A variety of new investments will continue to be added to the platform. RCAP anticipates that these opportunities will include products with a range of liquidity features, price transparency and benefits, including access to institutional quality real estate, waiver of sales charges and minimum investment amounts lowered for certain investments including mutual funds, and interval funds.

Nicholas Schorsch, executive chairman of the board of RCAP, will introduce officially We Are Crowdfunding today at the IMN Crowdfunding Forum for Real Estate Conference in Santa Monica, CA. His presentation is scheduled for 10:20 a.m. PST.

“With a focus on high caliber, institutional-quality investments and access to expert advice and support from the over 9,700 financial advisors on the RCAP retail advice platform, We Are Crowdfunding goes beyond the traditional limited choices currently available,” says Schorsch. “We believe that We Are Crowdfunding not only puts investors in control of their own investments but also furnishes those investors with an exemplary selection of investment solutions from which to choose. We expect We Are Crowdfunding will set the bar, not simply by offering superior choices, but superior support, transparency and next-generation technology to lead the crowdfunding industry in its future growth and development.”

RCAP is slated to provide investors and financial advisors with a broad selection of investment opportunities for accredited and non-accredited investors that creates a full suite of investment opportunities, including direct access to public and private offerings, including Regulation A and Regulation D offerings, mutual funds and closed-end fund offerings, in a variety of industries and sectors.

Further, RCAP contends that Trupoly—the technology behind the new platform—will afford clients with an intuitive user experience. RCAP claims that the system's open architecture platform and simple accreditation process differentiates We Are Crowdfunding from other crowdfunding web sites. Users also will have access to industry professionals, independent research and educational materials. The investor management portal will act as a referral source, allowing the more than 9,700 financial advisors on the RCAP retail advice platform to introduce users to products that suit their investment needs.

“Unlike many platforms, We Are Crowdfunding connects investors to advisors, streamlines the qualification process, provides access to educational and independent research materials and offers a wide range of options and investment minimums,” adds Michael Weil, RCAP's president. “In addition, We Are Crowdfunding has the capability of offering RCAP affiliated and unaffiliated third party investment products, further diversifying the variety of investment alternatives available to retail investors.”

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.