Aloft Is Coming to El Paso

STAMFORD, Conn.–Starwood Hotels & Resorts Worldwide Inc. has announced plans for its Aloft brand to debut in El Paso. Owned by Bassett Partners EP and managed by Aimbridge Hospitality, Aloft El Paso Downtown is scheduled to open in July 2016, and will feature 100 loft-like rooms.

“Aloft is a great match for the dynamic city of El Paso and will appeal to the next generation of travelers with its urban design, live music at the W XYZ bar, and unbeatable location at the heart of downtown,” said Brian McGuinness, senior vice president, specialty select brands for Starwood. “The enthusiasm of travelers worldwide is fueling the Aloft brand’s rapid growth as it approaches the 100th hotel milestone.”