CARLSBAD, CA—Real Capital Markets, the leading commercial real estate disposition platform for property and note sales, has named Ryan Rauch as its director of marketing.
With more than 15 years of commercial real estate and technology marketing experience at both consumer and business-to-business companies, ranging from small start-ups to large publicly-traded enterprises, Rauch joins Real Capital Markets (RCM) to lead its branding, lead generation, product marketing, and corporate communications efforts.
“In addition to his tremendous brand building experience, Ryan has an impressive track record of driving sales growth and market expansion for some of the world's top real estate brands,” said RCM co-founder and CEO, Stephen Alter. “Ryan's unique in that he possesses the rare combination of commercial real estate, marketing and software expertise, and we're excited to leverage this triple-threat.”
Rauch was formerly the vice president of marketing at Grubb & Ellis, where he led global corporate marketing and branding for the firm's investment management and commercial real estate services divisions. Prior to Grubb & Ellis, Rauch was director of marketing for Triple Net Properties; one of the nation's most active buyers and sellers of commercial real estate, totaling approximately $10 billion in acquisitions and dispositions.
Rauch is joining RCM from his own marketing and branding consultancy firm, where he worked with small to mid-sized real estate and software companies to differentiate, cultivate and communicate their competitive advantages. Additionally, Rauch facilitated executive coaching programs designed to increase individual, team and company effectiveness and performance.
“I'm excited about the opportunity to help RCM take its online marketplace to the next level,” said Rauch. “With more than $1.4 trillion in asset sales executed on the platform to date, and the industry's most complete qualified buyer database, the company's in a unique position to advance its service provision in ways that adds tremendous value to its principals, exclusive listing brokers, mortgage bankers, and equity sources.”
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David Phillips
David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.
