WICHITA, KS—Value Place, the nation's largest extended-stay hotel brand, has just named Kelly Poling as executive vice president and chief marketing officer, one of many key hires the company has made this year. Poling says she will focus on strengthening the positioning of the brand and driving more guests to its hotels across the country.
As reported in GlobeSt.com, Bruce Haase took charge as chief executive officer in April, and in January the Wichita, KS-based firm also hired Ronald Burgett as executive vice president of franchise development. Randy Fox and Kyle Rogg were also recently brought on board as, respectively, executive vice president of property management and president and chief operating officer.
The company has also launched fairly aggressive expansion plans, both for its franchise operations and for its corporate-owned hotels. In late 2012, for example, it got a $100 million capital investment from the New York-based investment firm Lindsay Goldberg LLC and decided to use the funds to jumpstart the construction of dozens of new projects in metro areas such as Atlanta, Cleveland, Denver, and southeast Florida, among others.
“It's an amazing time to be joining Value Place,” says Poling. “The company has such a strong foundation and growth trajectory. I'm looking forward to furthering the value proposition for both guests and hotel owners with an additional focus on telling Value Place's story and reaching a larger audience of potential guests.”
Poling joins Value Place from Rosetta Stone, where she led consumer marketing strategy and operations. Like Haase, she previously spent several years at Choice Hotels International, where she ran the corporate strategy, marketing, and e-commerce functions. Prior to that, she managed brands at Johnson & Johnson and developed IT and corporate strategies as a management consultant with Arthur Andersen.
The company now has nearly 190 hotels in 32 states.
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Brian J. Rogal
Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.
