SAN FRANCISCO—Approximately 40% of all Americans between 18 and 36 prefer an urban setting, which will impact the future of work. That is according to speakers at the upcoming Worktech14 West Coast conference, an event which focuses on technology, innovation and new ways of working and will bring global best-practice, thought-leadership and case-studies and share ideas that are shaping the new world of work, will impact the future of work.
When asked what were the main challenges facing corporate occupiers today, speaker Bryant Rice, founder and principal of Equal C, said that “Differentiation is the most elusive of characteristics. How do corporations communicate the relative value of participation, as a client, partner or employee to their respective markets, how do they align with brand to create a meaningful experience to all their stakeholders?”
We the question was posed to speaker Michael Joroff, senior lecturer of the MIT Dept. of Urban Studies and Planning, he described the challenges as “finding the right balance between use value (how space supports work practice) and financial value (how much it costs); understanding the corporate culture that supports business success; and recognizing that the business model and the product/service are the keys to success; support such as the workplace is instrumental.”
The event will also discuss whether the trend for organizations opting for an urban core location will continue to escalate, resulting in a reduction of suburban corporate campuses? Joroff says that “While there is a definite trend of some firms aiming for a city location, there is no simple answer to this one; and it is limiting to try to come up with a neat answer. It depends on: the structure of the metropolitan area, the nature of the area's industrial base; and the types of companies in the area.”
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
