Ascena Retail Group may be pursuing a store expansion plan, but clearly seems to be following the trend toward expanding its focus on menswear – young menswear.
While its tween-oriented Justice brand struggles along with that entire sector, the company plans to open 30 more Brothers boutiques, which sells apparel for tween boys, inside Justice this year, in addition to 189 existing units with both brands.
“We continue to see high-single-digit incremental sales with no significant decline in the girls business,” Ascena President and CEO David Jaffe said at the company's fourth quarter conference call. Plans also call for eight net new Justice stores, seven of them in Canada.
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