NEW YORK CITY—Microsoft Corp. first Manhattan flagship store is coming to Fifth Avenue.
The software company will be setting up shop at 677 Fifth Ave. in an effort to expand its retail presence and take more control over its consumers' shopping experience, according to the Wall Street Journal. It is expected to open sometime in 2015.
"As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience," says David Porter, corporate VP for Microsoft retail stores. "This is a goal we've had since day one—we were only waiting for the right location. And now we have it."
The Fifth Avenue location, currently a Fendi shop, sits between 53rd and 54th streets in a high-end shopping corridor and is several blocks south of an Apple flagship store. Upper Fifth Avenue, known as a high-end retail destination for both tourists and locals, also boasts some of the city's highest retail rents, with an average asking rent of $2,749 a square foot as of the second quarter, according to Cushman & Wakefield.
"It's an international location, and Microsoft is an international brand," says Chase Welles, EVP at SCG Retail, a real estate services company.
Read the full story in the Wall Street Journal.
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
