LOS ANGELES—Brookfield Property Partners, an owner and operator of high-quality office properties globally, has launched DesignHive by Brookfield, an office suite collection that showcases modern office design. Six Los Angeles-based architectural firms designed the 3,500- to 4,500-square-foot office suites at Brookfield's Wells Fargo Center-South Tower and Gas Co. Tower in Downtown Los Angeles. The firms were asked to create progressive office environments for specific industries. The office suites are currently under development, and will be unveiled in early 2015. In the meantime, we sat down with John Barganski, SVP of leasing for the western region for Brookfield Property Partners, to talk about the new program and Brookfield's interest in progressive office space.
GlobeSt.com: What inspired you to launch DesignHive?
John Barganski: DesignHive by Brookfield was conceived to address the evolution of how modern companies design and use office space. We want to demonstrate Brookfield's portfolio in Downtown L.A. as clearly having the ability to accommodate these new working environments.
GlobeSt.com: Why did you choose this particular set of architects?
Barganski: Each architectural firm brings a unique perspective and experience for designing progressive and innovative environments for the industries we are targeting in this first launch, including tech, media, fashion, professional services, financial services and law firms. Also, it was important that the firms were either located in Downtown LA or possessed local, regional and national experience in these industries. We wanted firms that are very much in tune with the nuances of the changes occurring in work place requirements today. Additionally, we envision the diversified approach to designing these work environments will result in an array of dynamic and innovative solutions.
GlobeSt.com: Office design is clearly in a moment of evolution. How do these new spaces reflect the changes in office design across a diverse range of industries?
Barganski: Companies are looking to increase efficiency and collaboration and we understand that. DesignHive by Brookfield will showcase how our buildings can deliver innovative office space with designs that incorporate lots of light, collaborative space and interactive areas. We're looking forward to unveiling some renderings in the next couple of months, as construction commences.
GlobeSt.com: How will DesignHive help to drive leasing in your buildings?
Barganski: DesignHive by Brookfield is experiential. We envision both the brokerage and tenant communities will be excited to discover how progressive space design thrives in seemingly more traditional office towers. In reality, these towers are vertical office campuses in which we are showcasing the next generation of work place design. Brokers and tenants will be able to see a finished product that is move in ready for their needs today, or they can utilize these progressive solutions as a template for what can be created in a high-rise environment.
GlobeSt.com: How important is quality design to your current and future tenants, and why?
Barganski: All tenants have an eye for efficiency and aesthetics, but there is also a need to attract talent. DesignHive by Brookfield allows tenants to lease an innovative workplace that can provide them with a workstyle advantage over their competition in the search for talent, as well as expressing the brand of their company to clients and their existing workforce.
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Kelsi Maree Borland
