SAN FRANCISCO—San Francisco boasts one of the strongest retail markets in the country because of robust job growth in high-paying employment sectors and limited construction of retail space. That is according to a recent retail report from Marcus & Millichap. “Tech firms continue to ink large deals for available office space in the market at a blistering pace.”

According to the report, Salesforce has been the largest catalyst for job growth in the South of Market area and recently agreed to occupy 750,000 square feet in the newly renamed Salesforce Tower. “The company is committed to millions of square feet in the area, which will boost retail spending in the once-challenged submarket.”

But office-using firms are not alone in reshaping the retail landscape in the metro, the firm says. “Multifamily builders are also pushing forward with projects to create additional housing options. At Market and Van Ness, for example, sites on all four corners are in the process of being permitted or sold to make way for thousands of housing units. Retailers will move into the area to support the influx of residents at the intersection that was once nearly void of housing.”

On the investment side of the market, retail properties in San Francisco is heated, largely reflecting the strength of the local economy and nearly empty development pipeline, the firm says. “Capital preservation plays dominate in the single-tenant sector as foreign money flows into the market. Local buyers are also active, though current pricing makes value creation beyond appreciation challenging. Savvy investors are targeting properties with expiring leases that can be re-tenanted at higher rents or buildings on hard corners that can be redeveloped. Listings with upcoming lease expirations are also favored by multi-tenant investors, though these deals are trickling into the marketplace.”

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.