HOUSTON--RealNex, the real estate technology solutions company formed by Pavonis Group, has acquired the listing company BuzzTarget.

"We are thrilled to bring BuzzTarget to the RealNex lineup--it's another great example of our ongoing growth strategy of adding strategic companies that offer synergetic services to our overall mix," says RealNex president and CEO Jeffrey Finn. "Our industry is rapidly evolving and RealNex is taking the lead in bringing more efficiency and innovation to its professionals by building a single and scalable organization with an unmatched level of resources."

BuzzTarget is a three-in-one marketing system for commercial real estate professionals, allowing free unlimited listings, targeted email marketing distribution to an organically-grown community of industry professionals, and it provides the ability to manage and distribute to private contact lists. It is widely recognized as one of the most powerful online marketing tools in commercial real estate today, featuring software that enables the user to customize and target property listings and emails to prospects; announce or receive new listing information; call for or receive offers on listings; search for investment opportunities; find financing; and locate space. It also provides multi-lingual and multi-currency globalization tools and variable units of measure for users.

The BuzzTarget platform complements other RealNex acquisitions over the past few months, including REA, REI Wise, Property Line and Ten Eight.

"We have enjoyed strong organic growth for BuzzTarget since our launch, but the ability to join RealNex and work in concert with its other offerings is an exciting growth opportunity that will benefit both our organization and our clients," says BuzzTarget CEO Albert Aranbaev.

The numerous components of BuzzTarget's marketing platform include:

• Creating unlimited free listings through a step-by-step proprietary process that is designed to target listings to the right prospects, and customize and quickly send out marketing campaigns to BuzzTarget's already rich and segmented member base, and the user's private contacts.
• Access to national retailers/franchisers and other principals and the quickest, easiest (and most professional) way to send listings to these lucrative clients.
• An enhanced search engine that targets listings by geography, price, cap rate, NOI, occupancy, population range, household income, traffic counts, gross leasable area, total lot size, target industry and property and more. Users can also save searches for future reference.
• A quick and convenient way to customize incoming deal flow preferences.
• Ability to showcase prominent listing photos and upload customized flyers. 
• Summary emails that showcase multiple listings plus the ability to customize recipient names in the "From" field of email campaigns.
• Creating member profiles with the option to make your profile private or public, including a dashboard that lists in-depth information on target activities and a summary of what's trending on the website right now.
• A customizable member dashboard that provides listings and email campaign statistics to proactively reach out to prospects who viewed the user's listing or email campaign.

"We've used BuzzTarget to streamline our online marketing for over a year now," says Kevin Maggiacomo, president and CEO, Sperry Van Ness International Corp. "Besides the hassle-free, weekly upload of listings and admin management system, I believe targeted communication is the way to go and these guys got it right. Joining RealNex will allow BuzzTarget to grow faster and make significant improvements in how CRE professionals think about email marketing."