NEW YORK CITY—RLTY NYC has launched operations here. The full-service real estate company will be led by co-founders and principals Emir Bahadir, a multi-generational real estate professional, and Benjamin Benalloul, a developer and real estate executive.

The firm will specialize in brokerage, property management and development of luxury and extraordinary properties. Both principals have extensive experience with current operations in New York City, including the first condominium resale at the upscale One57—the major Extell Development Co. multifamily project at 157 West 57th St.—for $34 million.

Through Bahadir, RLTY NYC has arranged global alliances with European and Middle Eastern investors. “The intention of this new entity is to reach the influx of investors seeking to leverage their capital in the thriving New York real estate market,” he says.

“We plan to attract and foster visionary talent and are seeking innovative real estate professionals who have a deep-seated desire for success,” adds Benalloul.

Through Bahadir, RLTY NYC has arranged an international alliance with BHDR, one of the oldest and most established real estate firms in Turkey, specializing in property development and construction.

Benalloul entered the real estate market in 2009 with many successes, including the $95 million sale of the Electra on East 91st street.

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.