SAN FRANCISCO—Trulia, a leading online marketplace for home buyers, sellers, renters, and real estate professionals, has launched its Get Fresh campaign, to help brokers secure the most up-to-date listings on Trulia through their MLS, for free.

“We are committed to ensuring the accuracy of listings on Trulia, which is why we encourage brokers to work through their MLS to establish a free, direct feed,” said Alon Chaver, vice president of industry services at Trulia. “Trulia provides an ideal platform for brokers to accurately display listings in front of a large, transaction-ready audience, driving value for everyone in the real estate ecosystem.” Fresh, accurate listings on Trulia generate the most brand impressions and leads, helping brokers create broad exposure for their brand to grow their businesses. Brokers who participate in the campaign and authorize their MLS to send listings directly to Trulia will be entered in the Get Fresh with Trulia sweepstakes for a chance to win $5,000. More information on the campaign and working with Trulia is available at www.trulia.com/getfresh.

“Brokers who syndicate through their MLS get more accurate listings, which translate into better business. Some brokers and agents may not realize that when they go through third parties that are not connected to the MLS they are expected to proactively update listings,” said Greg Manship, intermountain MLS CEO and Trulia Data Connect partner. “IMLS wanted to eliminate this hassle, risk and liability, and get the best listing exposure and attribution for its members. Our direct agreement with Trulia accomplished that,” he added.