SACRAMENTO—“Commercial real estate is relationship-driven: The stronger your relationships are with customers and peers, the more successful a business will be.” That is according to Real Estate Forum Women of Influence candidate Amy Lerseth, SVP of asset management and real estate services at the Buzz Oates Group of Cos.
“Women bring an intuitive sensibility about relationships to the industry and are more adept at navigating difficult situations,” she says. “Women, by nature, are often nurturers and place great value on cultivating relationships where the outcome for both parties is natural communication and collaboration.”
Confrontation can be tempered by a woman's rational problem-solving, she adds. “Aggressive deal-making can be achieved by a woman's tendency toward win-win solutions. Women have an ability to listen to a customer's concerns and work alongside them to create a resolution, rather than promote their own objectives or agendas.”
To hear more about how Lerseth utilizes her intuition and creativity through a thoughtful approach to business that's already brought change and improvement to the industry and to hear more about what made this nominee stand out as well as her journey to the top, visit the Woman of Influence feature in Real Estate Forum.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
