PHOENIX—At the 20th anniversary of The Lodging Conference held at the Arizona Biltmore Resort and Spa yesterday, registrants gathered to hear the nation's experts speak on a multitude of topics related to the hotel industry.
The Brand Landscape panel, moderated by Dennis Nessler, editor at large of Hotel Business, brought out some interesting points about the landscape of branding within the industry. Panel members included Brian J. King, global brand officer for Marriott International; Bakulesh Patel, CEO of BHG Hotels; Ron Pohl, senior vice president brand management for Best Western International; Stephen L. Schwartz, chairman and CEO or First Hospitality Group, Inc.; and Rajiv Trivedi, executive vice president and chief development officer of La Quinta Inn & Suites.
Nessler wondered, with all the rebranding, are we dissecting the consumers and brands too much?
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