PHOENIX—The adjacent sister property at Portland Place, which will add 170 true lofts and finished condos to the Downtown Phoenix Roosevelt Historic and Art District is opening its sales office on November 6th.

The new urban living project is aptly dubbed Portland on the Park as it is situated between the three-acre Portland Park and the 32-acre Margaret T. Hance Park bordering Central Avenue. Towers of four stories, 12 stories and 14 stories will be completed by mid-year 2016, with homes available for sale beginning in the low $200,000's and penthouse suites under $1 million. Limited reservations will begin mid-summer with presales occurring in the early fall.

“We had a great deal of success with the first phase,” says Tim Sprague, principal of Habitat Metro, developer of both projects, tells GlobeSt.com. “The response so far to the second phase has been incredible; we just started marketing last week. We've wrapped one of the light rail trains and we've started a billboard campaign.

“Portland on the Park is a continuation of Portland Place, the most successful condominium project created in Downtown Phoenix,” continues Sprague. “The new development is built to the standards of Portland Place, including concrete construction, which adds structural integrity and stability while delivering a building that will be there for years to come. The team involved with this project is hand-selected because they are the best in the industry, all of whom are committed to creating homes of unmatched quality for the downtown Phoenix homebuyer.”

For a project valued at over $75 million, Habitat Metro has assembled an expert development team to bring Portland on the Park to fruition. For the first time in a Downtown Phoenix residential project, Sunbelt Holdings has partnered to develop the urban living concept. The DAVIS Architecture team designed the first phase, Portland Place, winning the prestigious Golden Nugget Award for the best multifamily project in the West, and is designing the residential and commercial spaces for the second phase. Both firms are part of the development team of Marina Heights at Tempe Town Lake, which at two million square feet, is the largest single-user office project in Arizona's history. Rounding out the team are attached housing expert Habitat Urban, designated broker David Newcombe. Urban living and lifestyle specialists Braun Allison from Vancouver and Scottsdale-based The James Agency are managing marketing and public relations.

Portland on the Park will offer its residents an energized, metropolitan standard of living. The first floor 7,200 square foot commercial space will house a coffee shop, wine bar and restaurant providing a social space for residents and the Roosevelt neighborhood. Looking to the future, ample bike storage and electric car charging stations are built in.

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