NEW YORK CITY—Steinway Musical Instruments, Inc.—which makes the famous Steinway & Sons pianos—has announced that Steinway Hall will relocate to 1133 Ave. of the Americas at the end of 2015. The new Steinway Hall will occupy the Midtown Manhattan site currently held by the International Center of Photography at West 43rd street. Steinway has signed a 15-year lease with the Durst Organization, with a renewal clause extending the terms to 25 years.
Steinway Hall's new location, measuring approximately 40,000 square feet, will continue to serve as the company's flagship showroom. In addition to the public areas, Steinway & Sons will occupy the 33rd floor of the building, which will serve as the company's global headquarters. This marks the first time in Steinway's 161-year history that worldwide corporate operations will be centralized in one location.
The company had been located on West 57th street since 1925. Last year, Steinway & Sons announced that the lease to its 57th Street site had been sold to JDS Development Group, and that Steinway Hall would move to its third location in 2015.
A Steinway spokesman points up to GlobeSt.com the many conveniences of the company's new location. “The Bryant Park location was selected so that the new Steinway Hall will remain close to the artist community and the important institutions Steinway & Sons serves, such as Carnegie Hall, Lincoln Center, Juilliard, Manhattan School of Music, and others. It also is the geographic center of Manhattan, making it a convenient location for all of Steinway & Sons' customers, whether they live uptown or downtown.
Adds Michael Sweeney, chairman and chief executive of Steinway & Sons, “This is a bittersweet moment for Steinway & Sons. The 57th street Steinway Hall holds so many wonderful memories, for both the artistic community and the public alike, that it's sometimes difficult to imagine it at a new site. But we should remember that this is not the first time Steinway Hall has moved. The public was hesitant when Steinway Hall relocated from 14th street to 57th street in 1925, however that transition bolstered this institution.”
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
