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Finding Out What Tenants Really Want

ORANGE COUNTY, CA—In this UPDATE to a previous story, GlobeSt.com speaks with Shopoff Realty Investments' Bill Shopoff about the nuts-and-bolts tenant research the firm has done to discover the best amenities to place in value-add properties.

By Carrie Rossenfeld | Updated on November 03, 2014

ORANGE COUNTY, CA—Last month, GlobeSt.com spoke with Bill Shopoff, CEO of Shopoff Realty Investments, about the strategies necessary for success with value-add assets and some important advice he has for investors in this space. More recently, we caught up with Shopoff to discuss what research techniques his firm has used to find out which amenities tenants really want in their space, which will inform how the firm adds value to that space. We also asked him about the results of that research and how Shopoff approaches research as a tool for strategic planning in commercial real estate.

GlobeSt.com: What research have you done with tenants to find out their specific wants and needs with regard to amenities for value-add projects?

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